Established in April of 1995 as Samford Software, SwiftPOS was not conceptualised until 2004. The logo was created to brand the company’s new point of sale system. The Swift, a reference to the agile and fast-flying species, was specifically used for its connotations for efficient and accurate high speed.
The product quickly lived up to the Swift name, becoming a leading point-of-sale system in the industry, delivering new market lead technologies. The brands reach across the market was further spearheaded with a strong global reseller and support network, which continues to underpin the brand’s identity and reach in the industry today.
In late 2020, after a successful 25 years, SwiftPOS was acquired by MSL Solutions. The successful acquisition sees a new chapter in the SwiftPOS brand. A core objective for MSL is maintaining the brand’s historical identity and the 40+ businesses that make up the global reseller network.
26 years of success has resulted in an industry-leading brand that continues to provide fast, large-scale solutions to a variety of venues ranging from cafes and clubs to 50,000-seat stadiums.