Verteda, an MSL Company, worked with Wigan Athletic to implement a new software and hardware system that can more effectively reconcile stock and tills, integrate cashless payments, and provide stadium-wide customer analytics.

Wigan Athletic’s Head of Business Development and Customer Experience, Jonty Castle, explains how the club now benefits from a vastly reduced time to reconcile stock and tills, and foresees the long-term return on investment that Primo analytics can provide through its customer insights.