(BRISBANE, AUSTRALIA 3 September 2019): MSL (ASX:MPW), the global leader in delivering customer experience for the sports, leisure and hospitality industry, has appointed Pat Howard as Chief Executive Officer (CEO).

“Pat is the right person to lead MSL to the next stage of growth,” said retiring Chairman John Down. “He is a strong, dynamic and values-driven leader with an impressive track record of delivering consistent high-quality performance. Pat will focus on delivering exceptional customer service experiences to deliver long-term growth and value creation for both our customers and shareholders.”

Pat possesses over 20 years’ executive experience across property, retail and the sports industry. He is the Co-Founder of Rx Management, which manages 17 pharmacies, and was previously the Chief Operations Officer (COO) at Cromwell Property Group . MSL is the perfect combination of those previous experiences.

“I’m excited to join the MSL team,” said Pat. ‘MSL has a global customer base, dedication to technology innovation, talented people and growing recurring revenue. We will focus on business performance, add capabilities for our customers and sharpen our strategic direction– to help our customers deliver a great experience to their customers.”

Pat continued, “Today’s pace of change is exponential. Every venue is becoming digital, navigating disruptive markets, and MSL’s role in this digital transformation has never been more important. The only way to achieve success is to have the customer at the absolute centre of everything we do. The customer has a better experience and as a consequence the venue thrives. MSL can continue to drive product excellence and deliver innovative solutions to the venues market. Venues can be any entertainment precinct. It can be a golf club, stadium, restaurant, pub, club or gaming venue. We are transforming how these venues engage with their customers and that is exciting.”

Craig Kinross will remain actively involved in the company as Director of Strategy, initially based out of the UK targeting key strategic growth opportunities. He will continue to assist the company with long-term strategy and customer advocacy. Craig served as MSL’s CEO for 7 years and helped grow the company to what it is today with 2500+ customers globally.

MSL helps their customers in the sports, leisure and hospitality sector deliver an intentional customer experience every time someone walks into a stadium, restaurant or venue. Their unique engagement platform breaks down the operational silos to deliver a single customer view that venues can capitalise on through marketing programs to create loyalty.

For additional media information:
Suzanne Pelizzari
Global Marketing & Corporate Affairs
MPower MSL

About MSL Solutions Limited
MPower MSL (ASX:MPW) is transforming the sports, leisure and hospitality sectors globally. Some of the world’s iconic sports and entertainment companies and PGAs, rely on MSL every day. We create the systems, that connect every department of a business, from point of sale and club membership to marketing, financials and the workforce to deliver real time visibility on staff levels, customer engagement, profits and revenue. It’s these pieces that work together that turn ordinary moments into extraordinary memories.
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