Australia’s leading provider of golfing software solutions MSL Solutions (MSL) is proud to announce the acquisition of GolfBox A/S, one of Europe’s biggest golfing software suppliers.

The acquisition means the Brisbane-based company is now firmly entrenched in the lucrative European golf technology market.

MSL Managing director and Chief Executive Craig Kinross described the new partnership as a natural fit after being associated with the Denmark-based outfit since 2014.

“We have been a reseller of GolfBox’s tournament software for nearly three years and are delighted to be able to strengthen both our international footprints.”

“Furthermore, we can now build on these conditions to provide enhanced products and increased solutions to both our MPower Golf and GolfBox customers.”

Mr Kinross said MPower Golf, MSL’s golfing arm is indisputably Australia’s premier golfing software provider and can now leverage business opportunities across two continents.

“Our technology platforms, technical expertise and product development in the golfing sector perfectly complements GolfBox whose brand in Europe is highly regarded. They hold lasting relationships with prestigious golfing bodies including the famous Royal and Ancient (R&A) at St. Andrews.

“The current GolfBox business executive team is proven and has the experience and commitment to drive international growth forward in the vast European market.”

GolfBox Chief Executive Christian Faergemann said the new venture opens a plethora of opportunities to showcase their sought-after software.

“To be able to access more resources and tap into the synergies with MSL is a game-changer. We can build on our core offerings, develop new products and be better positioned to adapt to rapidly changing technologies,” Mr Faergemann said.

Based in Silkeborg, Denmark, GolfBox’s administrative software solutions are used in over 900 golf clubs across Europe and Australia.


For further information please contact:
Cassandra Cooney, Communication Manager
(p) +61 (0)7 3180 3666 / +61 (0)430 500 283

Founded in 2007, MSL Solutions Limited (‘MSL’) provides an open architecture platform deployed as cloud based Software as a Service (SaaS), hosted and on-premises for all community based organisations. Having acquired Golf Link (the Australian central handicapping system) in 2015, MSL customers now cover more than 600 clubs, sports and entertainment venues, across Australia, New Zealand and Asia, and now into Europe and the UK.

For more information, visit


Based in Denmark, GolfBox A/S is one of the major software suppliers in Europe and is considered an international market leader in tournament software. Their impressive customer base includes over 900 golf clubs and some of the world’s major golfing bodies, including The R&A, Scottish Golf and European Golf Association.

For more information please visit

Leave a Comment