(BRISBANE, AUSTRALIA – 29th October 2020) Sports, leisure and hospitality SaaS technology provider MSL Solutions Limited (ASX: MSL, “MSL”) is pleased to advise that MSL has signed a partnership agreement with Sogo Sports (SOGO) to provide a mobile scoring application to clubs using MSL’s leading cloud based golf management system – PPG.

Following changes to the rules of golf that allow the submission of digital scores, this partnership will deliver a native mobile scoring experience on both iOS and Android, for club members to enter their competition scores.

SOGO has developed an engaging competition platform that enables golfers to compete anywhere, anytime and make every round count. The partnership will deliver a best in class mobile app to enhance golfers’ on-course experience.

The MSL Scoring App will be fully integrated into PPG and provide a seamless experience for members to submit their competition scores. Additionally, golfers and clubs will have the opportunity to engage with SOGO’s wider competition and leaderboard events.

The partnership will also allow for MSL and SOGO to collaborate on providing technology solutions to the wider golf market. With approximately half of the 1,500 golf courses in Australia being small volunteer run facilities there is a need to provide innovative solutions to enhance the experience and provide ease of administration for those clubs.

MSL Solutions General Manager of Golf and Strategic Partnerships Nick Thornton said:

“We are very excited to partner with SOGO. We have known the team there for quite a while and watched with interest the development of their platform.

“The ability for us to partner with a leading digital scoring provider will allow us to provide a best of breed solution to our customers and in turn their members. MSL has been leading the way in providing solutions to our customers to engage their members through their own devices across point of sale. This partnership now extends that ability through our golf system – PPG.”

SOGO Co-Founder, David Elliott, adds:

“SOGO’s purpose has been to bring golfers and clubs closer together, allowing users to play, compete and track their performance in real-time — instilling meaning and purpose to every round of golf.

MSL continues to be an innovator in the golf industry and we are pleased to partner with them to create meaningful technology outcomes for golfers.”


About MSL Solutions Limited

MSL Solutions Limited (ASX: MSL) is a SaaS technology provider which operates in the sports, leisure and hospitality sectors. Some of the world’s most iconic stadium and large event venues, sports and entertainment companies and Profession Golfers’ Associations (PGAs) rely on MSL Solutions every day. We create the systems that connect every department of a business, from point of sale and membership to marketing, providing real time visibility on staff levels, customer engagement, profit and revenue.

MSL Solutions has over 1,220 customers with offices in Australia, UK and Denmark. 

About SOGO Sports

SOGO Sports is a passionate, driven team with an unwavering commitment to grow and develop the game of golf. Our priority is to create premium experiences for golfers by providing users with dynamic tools that inspires amateur golfers to play and compete like the professionals.

Delivering innovative technology into the hands of golfers, SOGO provides best in class mobile app products that brings golfers and clubs closer together to increase participation, performance, and the experience for all golfers.