(BRISBANE, AUSTRALIA) – 19 March 2019 – MSL (ASX:MPW) is continuing its ground-breaking innovation with the launch of Ascend at the Australian Hospitality and Gaming Expo (AHG). Ascend is designed to help the sports, leisure and hospitality industry generate real-time insights to solve operational complexity around labour costs and customer demand whilst delivering maximum profitability.

MSL’s Ascend simplifies the data pipeline reducing the time to insights from days and hours to seconds all in one unified platform. Ascend collects, stores and presents valuable data directly from multiple sources critical to our customers operations. Delivered as a cloud-based software-as-a-service (SaaS) offering, it transforms the data into insights about customers, their behaviours, the business and its profitability all with a modern and intuitive interface designed for the business user.

Paul Schmidt, MSL’s Chief Product Officer of Data Analytics said, “Ascend uses modern cloud technologies that integrate Point of Sale and Time and Attendance data, delivering real-time insights through an easy to use mobile application. Our customers can monitor operational KPIs and then drill down on the detail and underlying data via easy to use visualisations.”

MSL’s Ascend gives businesses the opportunity to identify areas for growth, increase efficiencies and transform business outcomes with real-time insights. It comes pre-built with KPI’s and visualisations based on best practice for the industry. Users not only can get business overviews but also can drill down to the detail required.

“Typically, data would be analysed after the event. This does not lend itself to accurate decision-making, however Ascend addresses this by providing real-time operational insights so businesses can proactively manage the unexpected events that impact both sales and staff costs. Whilst Ascend today can integrate with Sales data and Workforce Management platforms, MSL’s strategy is for Ascend to integrate into most operational software our customers use, becoming the single source of truth” said Paul.

Ascend will be globally launched at this year’s Australian Hospitality and Gaming Expo (AHG), held in Brisbane, Australia, on the 27th and 28th of March. To find out more about Ascend and MSL, please visit booth 73 at the AHG. If you would like to book a demo to see how Ascend can improve workforce efficiency, profitability, and customer engagement please visit www.mpowermsl.com/ahg.


For additional media information:
Suzanne Pelizzari
General Manager – Global Marketing
MPower MSL
Email: suzanne.pelizzari@mpowermsl.com

About MSL Solutions Limited
MPower MSL (ASX:MPW) is transforming the sports, leisure and hospitality sectors globally. Some of the world’s iconic sports and entertainment companies and PGAs, rely on MSL every day. We create the systems, that connect every department of a business, from point of sale and club membership to marketing, financials and the workforce to deliver real time visibility on staff levels, customer engagement, profits and revenue. It’s these pieces that work together that turn ordinary moments into extraordinary memories. To discover more about MSL please visit www.mpowermsl.com or connect with us on Facebook, LinkedIn or Twitter.