Brisbane, Australia, 12th June 2018 – Global market leader and technology solutions provider to the sports, leisure & hospitality industry, MPower MSL, is expanding their overseas presence with a new hire and office in the Middle East.

Toni Mathew has joined MPower MSL’s subsidiary Verteda, and will be heading up client relationships across the region. Toni brings with him over 15 years’ experience in the hospitality tech industry, of which 10 years has been spent focused on the Middle East.

Verteda Sales Director, Matthew Prosser, said, “We’re delighted that Toni has joined the team. His credentials and experience delivering innovative tech solutions to the hospitality sector across the Middle East will support existing and new clients in the region, as we expand our customer base globally.”

MPower MSL is a leading technology provider to more than 2000 clients in over 20 countries. MPower MSL specialises in activating fan engagement for sport, leisure & hospitality venues through focusing on harnessing data trends from customer interactions and rewarding loyalty.  Verteda (UK subsidiary) lead the way in the Europe, Middle-East & Africa region with an iconic customer base including 60% of English Premier League Venues, geographically positioning the subsidiary to best spear head growth in the Middle East.

Toni Mathew, who joined the Verteda team in April 2018 said, “Regional reform initiatives will continue to support non-oil activity and pave the way for economic growth across the Middle East. Key infrastructure investments, such as Expo 2020 and the World Cup in 2022 will provide substantial economic growth for the region. MSL’s global success in delivering integrated solutions and analytics technology to the world’s biggest venues positions the Dubai office to further enhance Middle East client relations.”

MPower MSL are thrilled to have a base in Dubai. Matthew Prosser commented, “Dubai is becoming a centre for leading hospitality venues and with tourism on the increase combined with a number of high-profile events on the horizon, commencing operations cements our position as a leading tech provider to hospitality venues in the region.”

Craig Kinross Managing Director and CEO of MPower MSL said, “The opening of our Dubai office, led by our UK team, is an important milestone toward achievement of the MPower MSL growth objectives.  With our continued growth in the Middle East, including recent wins, we felt that we needed to invest in our client relationships locally and create a physical presence on the ground.  We are excited by the growing pipeline of opportunities in the region.”

To download the press release please click here.

For additional media information regarding MPower MSL.

Alexander Campbell
Marketing Specialist
MPower MSL

For additional sales information regarding Verteda:

About MPower MSL
MSL Solutions Limited (ASX: MPW) is an Australian based global provider of hosted software as a service (SaaS) and on-site deployed solutions to clients in the sport, leisure and hospitality sector. MSL services member organisations across APAC, EMEA and North America through its MPower Platform.  MSL has a head office in Brisbane and offices in Sydney, Melbourne, UK and Denmark.

Learn more about MPower MSL:

About Verteda
Verteda is an MPower MSL company. When stadia and entertainment venues, hotels and resorts, and hospitality and foodservice operators want to deliver an exceptional guest experience, optimise operations, cut costs and generate more revenue, they turn to Verteda.

Find out more about Verteda online at

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