MPower MSL is pleased to announce a partnership with Danish company Players 1st, which authorises MPower MSL to be the official Australian reseller of Players 1st’s industry leading player experience platform.

Players 1st provides customised surveys to over 1200 clubs worldwide allowing clubs to understand their Net Promoter Score, receive member feedback, benchmark themselves against their competition, help retain and recruit players. Players 1st has a growing global community from Scandinavia to the US and will now welcome Australian golf clubs into the family.

Players 1st isn’t just a traditional survey tool, it is an experience platform that facilitates, motivates and engages a growing global golfing community. The Players 1st platform is designed to inspire change, improve the player experience and help golf clubs intimately understand players opinions and experiences.

MPower Golf has commenced a pilot program with six Australian golf clubs including Yarra Yarra Golf Club (Victoria), Sanctuary Cove Golf and Country Club (Queensland). This pilot program will provide valuable data on member sentiment and allow others within the golf industry to understand the power of Players 1st’s player experience platform.

Nick Thornton GM of MPower Golf said, “We are excited to be partnering with Players 1st and bring this global product to Australian golf clubs. Combining the qualitative data from the Players 1st experience platform with quantitative data from our MPower BI and Analytics will allow clubs to better understand member behaviour and lead to greater member retention”.

Jacob Buksted Market Director at Players 1st said, “Being able to connect the Australian golf clubs with our fast-growing Players 1st community is something that we are very excited about and proud of. We believe that with MPower Golf we have found a great match in philosophy in how we can contribute to grow the game of golf.”

MPower Golf will launch a range of Players 1st products at the Golf Business Forum which will be held in Melbourne on July 30 and 31. MPower MSL is pleased to be a platinum partner of this event.

Click here for PDF of press release

For additional media information:

Alexander Campbell
Marketing Specialist
MPower MSL

Morten Bisgaard
Chief Executive Officer
Players 1st

About MSL Solutions Limited

MSL Solutions Limited (ASX: MPW) is an Australian based global provider of hosted, software as a service (SaaS) and on-site deployed solutions to clients in the sport, leisure and hospitality sector. MSL services member organisations across APAC, EMEA and North America through its MPower Platform. MSL has a head office in Brisbane and offices in Sydney, Melbourne, UK and Denmark. To discover more about MSL please visit

About Players 1st

Players 1st is a Danish bases software as a service company that enables golf clubs to retain and recruit golfers and increase the club’s revenue by focusing on customer experience and loyalty.

Insights are generated through surveys that are sent out to members and guests automatically and intelligently. The results are displayed in a real-time dashboard, enabling the golf club to explore the feedback from members and guests on a daily basis.

Currently servicing more than 1200 clubs in 12 countries. To discover more about Players 1st please visit

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