MKM Stadium

December 2021: Media Release

SuperStadium Management Company (the MKM Stadium) selects MSL’s POS technologies

  • MSL signs 5-year point-of-sale (POS) agreement with MKM Stadium – home of Hull City (Football) and Hull FC (Rugby League), operated by the SuperStadium Management Company (SMC)
  • Agreement includes the installation of 99 fixed POS terminals operating the market-leading Kappture software across the 25,400-capacity stadium

Sports, leisure and hospitality SaaS technology provider MSL Solutions is pleased to advise that MSL Verteda has signed a 5-year contract with SuperStadium Management Company Limited (SMC), operators of the MKM Stadium – home of Hull City and Hull FC.

MSL Verteda engaged with SMC to address their real concern of aging hardware. Venue Catering Partner Ltd (VCP), the caterers at the MKM Stadium, also played a key role in the decision-making process.

The contract will see MSL Verteda install 99 fixed POS terminals in preparation for the busy Christmas/New Year fixtures. MSL proposed the Kappture ePOS solution for the stadium, including the state-of-the-art K1 Android Fixed Terminals, which will deliver a superior experience for fans, event staff and venue managers. A rare mid-season stadium deployment is a testament to the great working relationship between SMC, Kappture and MSL Verteda.

MSL Verteda and Kappture was selected because of the:

  • Easy fast deployment
  • Minimal operator training required
  • Speed of Transaction, meal deals upsell.
  • Integration to Teamcard Loyalty Points as a payment method
  • Easy menu updates and real-time changes pushed to terminals
  • Fantastic historic relationship between Venue Catering Partner Ltd (VCP), SMC and MSL Verteda

MSL Chief Executive Officer, Pat Howard, said:

MSL is excited about the opportunity to modernise the point of sale offering at Hull. The opportunity to work with such an iconic venue and create a new atmosphere for their fans post lockdown was something that MSL has been excited about for a long time. To see this come to fruition is great for the fans and we look forward to this long-term agreement.

Deputy General Manager, Henry Crane, said:

We chose to partner with MSL Verteda due to their proven experience of implementing Kappture POS to similar large-scale venues and stadiums. Throughout the tender process, MSL’s expertise and understanding of our needs stood out from the pack. Kappture POS is a state-of-the-art, robust solution that has us very excited for the future.

About MSL Solutions Limited

MSL Solutions Limited (ASX: MSL) is a leading SaaS technology provider to the sports, leisure, and hospitality sectors. We help some of the world’s most iconic venues around the world – stadiums & arenas, pubs & member clubs, sporting associations, golf federations and more – to deliver outstanding customer experiences during every engagement.

MSL develops and delivers fully integrated and modular systems that connect customers to venues through mobile and contactless entry, ordering and payment solutions. We seamlessly connect front-of-house to back-office, offering an end-to-end guest engagement platform that provides actionable insights on key success metrics to venues of all sizes.

MSL Solutions has over 8,000 customers with offices in Australia, UK and Denmark.