With Christmas functions, staffing challenges and booked out restaurants, the holiday season is the busiest time of the year for the hospitality industry. With this in mind, an end-to-end POS system is paramount to seeing the silly season through.
Here are ways to maximise your POS and mobile ordering solution through promotions.
Promotions
With more people out and about willing to spend over the holidays, this is a huge opportunity for venues to maximise revenue through well-constructed promotional campaigns.
SwiftPOS has a powerful promotions engine allowing you to build and maintain complex promotional rules through a simple back-office interface which are applied immediately at the point of sale. Offers and pricing can be activated and deactivated centrally, so you are in control and responsive in real-time.
Promotions and discounts are fully automated at the POS. No input is required from the staff, so you’ll have confidence that your promotions will be delivered automatically.
Promotional rules can be driven around:
In-venue mobile ordering is a true extension of your POS.
Promotions are seamless with MSL’s online ordering solution – OrderAway. With mobile orderings you can boost average order sizes, increase loyalty and deliver efficiencies.
OrderAway is simple to manage through SwiftPOS back office. Any changes made to an OrderAway location instantly take effect – no syncing is required and keeps the POS as the single source of truth from a data and reporting perspective.
Christmas Tips & Tricks
Here is how to apply Happy Hour pricing and Specials/Promotions to OrderAway in SwiftPOS Back Office.
Happy Hour
Venues can enable Happy Hour pricing to apply to OrderAway Products. Similar to any regular Happy Hour setup in SwiftPOS, OrderAway Products must be added via the Happy Hour Set-Up screen.
To create a Happy Hour pricing go to Back Office > Products > Happy Hour Set-Up:
- Select New and enter a Name for the new Happy Hour promotion and ensure it is enabled.
- Set the days of the week and Start/End times the Happy Hour will go for. Also, select OrderAway Locations to ensure the newly created Happy Hour will only be promoted in those Locations.
- Add Products by either selecting the Add Row or Wizard button. Ensure the Happy Hour pricing (HH Price) is set correctly.
- Select Save to save the Happy Hour. OrderAway will automatically update and the HH Price will automatically be displayed when the day and time falls within those selected in step 2 above.
Specials/Promotions
Venues can enable Specials/Promotions pricing to apply to OrderAway Products. Similar to any regular Specials/Promotions in SwiftPOS, OrderAway Products must be added via the Specials/Promotions screen.
To create a Happy Hour pricing go to Back Office > Products > Specials/Promotions:
- Select New and enter a Name for the new Happy Hour promotion and ensure it is enabled.
- Set the Start/End Dates and the Start/End Buy Period dates for the Specials/Promotion will go for. Also, select OrderAway Locations to ensure the newly created Specials/Promotion will only be promoted in those Locations.
- Add Products by either selecting the Add Row or Wizard button. Ensure the Specials/Promotion pricing (Promo Price) is set correctly.
- Select Save to save the Specials/Promotion. OrderAway will automatically update and the Promo Price will automatically be displayed when the day and time fall within those selected in step 2 above.
NOTE: Please ensure that OrderAway Products for a single location only have one Happy Hour or Specials/Promotion pricing enabled at one time. Multiple pricing of a Product in the same location is not supported.
We wish you a happy festive season and a prosperous new year.
- November 23, 2021
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