The Vikings Group was looking for a Business Intelligence platform that specialised in club and member-based organisations. The main criteria was to have a BI platform that allows its management teams to quantify decisions and respond quickly
Information captured by MSL BI is used to support strategic decisions and enables decision-makers to quickly respond to changing business conditions. Additionally, The Vikings Group has seen a reduction of promotional costs, because MSL BI has allowed marketing to be targeted and personalised to members.
We had a look at another provider as well, but MSL Solutions was the pioneer in the BI space in club land. A lot of other companies were talking about it but didn’t have a platform where you could look, feel, touch, manipulate.
Group Gaming Manager