Vikings Group

Case Study

The Vikings Group
Understanding the Unknowns to Increase Engagement and Revenues

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The Challenge

The Vikings Group was looking for a Business Intelligence platform that specialised in club and member-based organisations. The main criteria was to have a BI platform that allows its management teams to quantify decisions and respond quickly

The Solution

Information captured by MSL BI is used to support strategic decisions and enables decision-makers to quickly respond to changing business conditions. Additionally, The Vikings Group has seen a reduction of promotional costs, because MSL BI has allowed marketing to be targeted and personalised to members.

The Results

Vikings Group

We had a look at another provider as well, but MSL Solutions was the pioneer in the BI space in club land. A lot of other companies were talking about it but didn’t have a platform where you could look, feel, touch, manipulate.

Ron Kent
Group Gaming Manager