Case Study
Burnley Football Club
Enhancing Customer Experience with an Integrated POS Platform and BI Software
- Automated Reporting
- Better Inventory & Staff Management
- Improved Customer Experience
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The Challenge
Burnley Football Club had not upgraded their till systems since the mid-90s. Operating on standalone tills with very little control, Burnley realised they were losing substantial amounts of stock and cash. Questions were raised such as ‘why can’t we pay on card at Burnley?’
The Solution
MSL Verteda worked with Burnley Football Club to upgrade their till hardware, add contactless card payment functionality, and provide a system that connected its Point of Sale (POS) software to a stock and reconciliation system.
The Results
The club now benefits from a consolidated back-end system that has helped:
- Boost spend-per-head by £1.60
- Greatly improved speed of service
- Build a pathway to getting a "single view of the customer"'
"MSL Verteda is tried and tested within the Premier League and that gave us the feeling of confidence."
Chris Gibson
Director of Catering & Hospitability
- March 25, 2020
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