MSL helps venues deliver outstanding customer experiences every time they interact with their customers. Our POS platform is purpose built for venues, focusing on three core areas:

  • Customer Engagement & Membership
  • Point of Sale
  • Data & Analytics

At the heart of our platform is our point of sale solution. We see POS as the cornerstone to every venue’s operations. Our technology helps venues deliver exceptional customer service. We do this by making your POS mobile and extending it beyond the counter, providing you with ways to personalise your engagements with customers when and where they transact. 

Our data and analytics platform provides both real-time and historical analytical insights. Venues can optimise their operations with real time data. Make better decisions, uncover hidden knowledge in your data and turn it into personalised marketing and actionable insights.

Finally, we believe venues should not be restricted by the systems they choose. We have invested heavily in our Connect integration layer to open up your systems so they work seamlessly with partner and 3rd party applications, providing you with choice in what you want to implement.

Over 5,000 customers use MSL to deliver outstanding customer experiences – we’d love the opportunity to show you how.

MSL Leadership Team

MSL is led by an executive team passionate about delivering POS technology that works to venues across sports, hospitality and leisure.

Sarah Crealy

Sarah Crealy

Executive GM, Human Resources

Sarah Crealy

Executive GM, Human Resources
Malcom Foort

Malcom Foort

Head of Product Strategy

Malcom Foort

Head of Product Strategy
Jason Hold

Jason Hold

Executive GM, R&D

Jason Hold

Executive GM, R&D
Jon Taberner

Jon Taberner

General Manager, Verteda

Jon Taberner

General Manager, Verteda
Andrew Wilson

Andrew Wilson

General Manager, MSL UK

Andrew Wilson

General Manager, MSL UK