MSL Solutions helps venues deliver outstanding customer experiences every time they interact with their customers. Our platform is purpose built for venues, focusing on three core areas:

  • Customer Engagement & Membership
  • Point of Sale
  • Data & Analytics

At the heart of our platform lies Point of Sale (POS). We see POS as the cornerstone to a venue’s operations and our technology helps you deliver exceptional customer service. We do this by extending your POS beyond the counter, providing you with ways to personalise your engagements with customers when and where they transact. 

Our data and analytics platforms provide both real-time and analytical solutions. These enable your venue to optimise operations with access to real time data to make better decisions, to uncover hidden knowledge in your data and turn it into personalised marketing and actionable insights.

Finally, we believe venues should not be restricted by the systems they choose. We have invested heavily in our Connect integration layer to open up your systems so they work seamlessly with partner and 3rd party applications, providing you with choice in what you want to implement.

Over 5,000 customers use MSL to deliver outstanding customer experiences – we’d love the opportunity to engage with you to show you how.

Leadership Team

MSL is led by an executive team passionate about bringing technology that works to venues across sports, hospitality and leisure.

Sarah Crealy

Sarah Crealy

Executive GM, Human Resources

Sarah Crealy

Executive GM, Human Resources
Malcom Foort

Malcom Foort

Head of Product Strategy

Malcom Foort

Head of Product Strategy
Jason Hold

Jason Hold

Executive GM, R&D

Jason Hold

Executive GM, R&D